An Unexpected Journey

COTC Accounting Alumnus Becomes Entrepreneur

NEWARK, Ohio, Jan. 3, 2019 – A hobby became a career for Central Ohio Technical College (COTC) alumnus Bronson Allison when he quit his job as a loan officer to become a videographer and entrepreneur. Allison received his Associate of Applied Business (A.A.B.) in Accounting Technology from COTC in 2016 after which he took a position as a loan officer, but he quickly realized that it wasn't truly the right career for him.

image2After quitting his position as a loan officer, he joined Kaufman Realty as a videographer. Making real estate videos allowed Allison to travel inspiring the creation of his own business, Live More, an online, adventure travel brand and apparel store. He also does freelance videography such as promotions and commercials."Videography has always been a passion of mine. I have been making YouTube videos since I was 14, but I never imagined it could be a career," Allison said.

"It would sound like I don't use my degree at all, but having my own business requires me to use my accounting education every single day," said Allison. "COTC taught me the importance of things like the cost of goods sold and accounting formulas that helped me figure out my breakeven point and sales requirements for my business to be profitable."

He chose COTC for its proximity to his home and because he could work full-time while completing his degree. While in the accounting technology program, Allison learned valuable lessons from both his instructors and peers.

"The accounting classes were difficult and my greatest influence on my education was actually the other students. We helped each other and almost became a team," he said. "It showed me how beneficial it is when you have a team that can work well together."

Allison plans to scale his business to be able to employ others to run the store freeing him to focus on the content that is the bedrock of the business's brand. He would also like to branch out into another niche and repeat the brand and business building process he learned from starting Live More.

The COTC accounting technology curriculum provides an array of experiences in financial accounting, cost management, finance, payroll, taxation and managerial accounting. Students become proficient in computerized accounting and gain real-world experience through internships with local business and industry partners. All four COTC campuses are now offering evening and weekend classes in business management technology and accounting technology to fit your busy life.

Caption: COTC Accounting Technology Alumnus Bronson Allison modeling Live More apparel.

COTC is a fully accredited, public college dedicated to providing high quality, accessible programs of technical education in response to current and emerging employment needs. COTC is the only technical college in Ohio operating four full-service campus locations: Newark, Coshocton, Knox and Pataskala.